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Winning the Story Wars: Why Those Who Tell (and

Winning the Story Wars: Why Those Who Tell (and Live) the Best Stories Will Rule the Future by Jonah Sachs

Winning the Story Wars: Why Those Who Tell (and Live) the Best Stories Will Rule the Future



Download Winning the Story Wars: Why Those Who Tell (and Live) the Best Stories Will Rule the Future

Winning the Story Wars: Why Those Who Tell (and Live) the Best Stories Will Rule the Future Jonah Sachs ebook
Page: 272
Format: pdf
ISBN: 9781422143568
Publisher: Harvard Business Review Press


Stories bring us in and, at times, change us. Jonah Sachs is cofounder and CEO of Free Range Studios, and author of Winning the Story Wars: Why Those Who Tell – and Live – the Best Stories Will Rule the Future (HBR Press 2012). Boston, Massachusetts: Harvard Business Review Press, 2012. The story wars are all around us. Many are blaming the fall of “Zero” on a campaign by hand-wringers against the film's torture scenes, which are brutal and — in the view of those with inside knowledge of the realm that Dick Cheney called “the dark side” — leave a false impression. For Jonah Sachs, author of the newly released Winning the Story Wars, it's serious stuff. It would be naïve to rule out the hidden hands of the many competitors vying for the great statuette. Trying to get your message heard? Wars: Why Those Who Tell (and Live) the Best Stories · Deals for Winning the Story Wars: Why Those Who Tell (and Live) the Best Stories Will Rule the Future on sale. It increasingly looks like “Argo,” a tidy drama about an imaginative rescue mission in Ayatollah Khomeini's Iran, will win. We'll draw on concepts from the new book by Free Range Studios, “Winning the Story Wars: Why Those Who Tell (and Live) the Best Stories Will Rule the Future,” including: What the story wars are and why you need to join the fray! Why those who tell – and live – the best stories will rule the future. Winning the Story Wars is a marvelous and terribly important read from Jonah Sachs, the man who gave us the viral video hits The Story of Stuff, The Meatrix, and Grocery Store Wars. After a year and a half of development, Winning the Story Wars is going to hit the shelves (hopefully there will still be plenty of physical stores by then). They provide an outlet or a relation point. Be a more powerful and persuasive influencer in your world by using the power of stories. Winning the Story Wars: Why Those Who Tell — and Live — the Best Stories Will Rule the Future. They are the struggle to be heard in a world of media noise and clamor.

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